Branding · Websites · Apps

Every business has a story. Let's write your next chapter.

Nuvela Creative Co is a Michigan creative studio for small businesses, makers and community organizations. We design logos and brand identities, build websites, and create custom apps, so the way you show up matches the work you do.

Recent clients

  • Nailed It with Deizy
  • Hardy Craft Studio
  • Miss Belding Scholarship Pageant
  • Rooted Flooring

What we do

Three ways we help your business show up.

Start with one, or let us bring it all together so your logo, website and tools tell the same story.

Chapter 01

Logos & Branding

A look people remember. We create logos and simple brand systems you can use everywhere, from your storefront to social media.

  • Logo design and variations
  • Color palette and fonts
  • Brand style guide
  • Business cards and social graphics

Chapter 02

Websites

Custom websites that look sharp on every phone, explain what you do, and make it easy for customers to buy, book or reach you.

  • Business and portfolio sites
  • Online shops and booking
  • Fundraiser and event sites
  • An admin page so you can edit it yourself

Chapter 03

Apps & Custom Tools

If you do something by hand over and over, we can probably build a tool for it. Practical apps that save you time and impress your customers.

  • Estimators and calculators
  • Member areas and portals
  • Interactive guides and trackers
  • Digital business cards

Selected work

Real projects for real businesses.

Every project starts with what the business actually needs: more bookings, easier sales, more sponsors, less paperwork.

naileditwithdeizy.com
Nailed It With Deizy homepage: 'Hand-painted press-ons, made to fit you.' beside photos of her nail sets
Copper cat-eye press-ons with painted monarch butterflies Sapphire cat-eye press-on nails Pink press-on nails with bow charms Lavender marble press-on nails

Website · Online shop · Booking

Nailed It With Deizy

Deizy hand-paints custom press-on nails. She needed a site as bold as her designs that could sell sets online and that she could keep fresh every season on her own.

  • Online shop connected to Square, so products and prices update from her phone
  • Free consultation booking through Square Appointments
  • Seasonal themes: one click switches the whole site to Fall, Winter, Valentine's and more
  • Her own admin page for photos, reviews and text, no code needed
Visit the site
hardycraftstudio.com
Hardy Craft Studio homepage: 'Colorful patterns for happy hands' next to a watercolor logo
interactive pattern
Interactive Sea Turtle C2C pattern with guided mode, stitch counter and progress tracker

Online store · Membership · Custom app

Hardy Craft Studio

A pattern shop for crocheters with a twist: every pattern can open as an interactive, stitch-by-stitch guide, so makers never lose their place.

  • Storefront for PDF patterns and accessories, with locked previews until purchase
  • Memberships and a member library with purchase history and saved progress
  • Interactive pattern app: guided mode, stitch counter, color legend and size options
  • Behind-the-scenes tools that convert pattern PDFs into interactive patterns automatically
Visit the site
crown & community campaign
Crown & Community Campaign homepage with the Miss Belding royalty court and Buy an Ad button
kiddie queen & king voting
Kiddie Queen & King Voting homepage with Cast Your Votes button and voting countdown

Fundraisers · Sponsor portal · Voting site

Miss Belding Scholarship Pageant

Two fundraising sites for a hometown scholarship pageant, built so volunteers can run them every year without touching code.

  • Program book ad sales on a phone, right at the counter, with secure PayPal checkout
  • Orders and artwork saved to Google Sheets and Drive automatically
  • Dollar-a-vote voting with live tallies and a countdown to the deadline
  • One-button publishing so volunteers can update everything themselves
rootedflooring.com
Rooted Flooring homepage: 'Beautiful floors, built to last' beside a photo of new plank flooring
Rooted Flooring digital business card with Save to Contacts, Call and Text buttons

Website · Digital card · Estimator app

Rooted Flooring

A family-owned flooring installer needed to look as solid as his work, make it simple for homeowners to reach him, and stop writing estimates on scraps of paper.

  • Photo-forward website showing recent installs, with one-tap call and text
  • Free-estimate requests that arrive as a text, ready to reply to
  • Digital business card with a QR code and "Save to Contacts"
  • On-site estimator app: measure rooms, total square feet, save jobs and print a clean quote
Visit the site
patternjson
PatternJSON importer: 'Written patterns in. Interactive JSON out.'

Internal tool

PatternJSON

Turns written pattern PDFs into interactive patterns. It checks every row, catches mistakes, calculates yarn per color and uploads straight to the store.

pattern import studio
Pattern Import Studio with upload panel and converted pattern tabs

Prototype

Pattern Import Studio

Upload a graph image, PDF, photo or spreadsheet and get back an interactive pattern, including scanned pages read with text recognition.

Natasha, founder of Nuvela Creative Co, smiling in a black blazer
NatashaFounder & Creative Director

About

The person behind Nuvela.

I'm Natasha, founder of Nuvela Creative Co. I help small businesses, makers and community organizations look professional and run more smoothly, through thoughtful branding, well-built websites and practical custom apps.

The name comes from nu, meaning new, and novela, meaning story. That's what I help businesses create: a fresh chapter, told well.

My work ranges from a nail artist's online shop and a scholarship pageant's fundraising sites to a crochet pattern app and an on-site estimating tool for a flooring company. Every project starts the same way: understanding how your business runs, who your customers are, and what story you want to tell.

You work directly with me from the first conversation through launch and beyond. I explain things in plain language, keep pricing clear, and set you up so you can make everyday updates yourself.

  • Custom work, never templates
  • Built for phones first
  • Readable and accessible
  • Support after launch

How it works

Your project, chapter by chapter.

  1. 01

    Discover

    You fill out the project questionnaire, then we talk through your business, goals and budget on a free call.

  2. 02

    Design

    We create the look, whether that's a logo, a website layout or an app, and refine it together until it feels right.

  3. 03

    Build

    We bring it to life: fast, mobile-friendly and connected to the tools you already use.

  4. 04

    Launch

    We go live, show you how to make updates, and stay available for questions and changes.

Contact

Have a question? Let's talk.

Send a message and I'll get back to you within one to two business days.

Ready to start a project? Tell me about it in the project questionnaire. It takes about 10 minutes.

Start a project